Why Video Marketing Is No Longer Optional for Brands
- BUSINESS-2-MARKETING
- Apr 8
- 1 min read
Updated: Apr 19
In today’s digital economy, consumer attention is the most valuable currency—and brands that capture it effectively are the ones that thrive.
One of the most compelling statistics in recent marketing research comes from Forbes, stating that 64% of customers are more likely to purchase a product online after watching a video about it. This data confirms what many top-performing brands already know: video marketing is not just a trend—it’s a necessity.
Why Does Video Marketing Work So Well?
It builds trust – Video humanizes your brand, making it easier for customers to connect with you.
It simplifies your message – Complex ideas are easier to understand when shown through visuals and demonstrations.
It increases retention – People remember 95% of a message when they watch it in a video, compared to only 10% when reading text.
It drives conversions – Strategic videos can directly guide viewers toward the next step in your funnel, whether it’s a purchase, sign-up, or consultation.
What Kind of Videos Should You Be Creating?
Product Demonstrations
Behind-the-Scenes Brand Stories
Customer Testimonials
Tutorials and How-To’s
Animated Explainers
Short-form Social Media Clips
Whether you're a boutique brand or a growing enterprise, the key is consistency and authenticity. Your video doesn’t have to be Hollywood-level—it just has to resonate.
Ready to Elevate Your Marketing with Video?
Whether you're a boutique brand or a growing enterprise, the key is consistency and authenticity. Your video doesn’t have to be Hollywood-level—it just has to resonate.
