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Why Video Marketing Is No Longer Optional for Brands

  • Writer: BUSINESS-2-MARKETING
    BUSINESS-2-MARKETING
  • Apr 8
  • 1 min read

Updated: Apr 19


B2M Youtube Channel (Screenshot)
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In today’s digital economy, consumer attention is the most valuable currency—and brands that capture it effectively are the ones that thrive.


One of the most compelling statistics in recent marketing research comes from Forbes, stating that 64% of customers are more likely to purchase a product online after watching a video about it. This data confirms what many top-performing brands already know: video marketing is not just a trend—it’s a necessity.


Why Does Video Marketing Work So Well?


  • It builds trust – Video humanizes your brand, making it easier for customers to connect with you.

  • It simplifies your message – Complex ideas are easier to understand when shown through visuals and demonstrations.

  • It increases retention – People remember 95% of a message when they watch it in a video, compared to only 10% when reading text.

  • It drives conversions – Strategic videos can directly guide viewers toward the next step in your funnel, whether it’s a purchase, sign-up, or consultation.


What Kind of Videos Should You Be Creating?


  • Product Demonstrations

  • Behind-the-Scenes Brand Stories

  • Customer Testimonials

  • Tutorials and How-To’s

  • Animated Explainers

  • Short-form Social Media Clips


Whether you're a boutique brand or a growing enterprise, the key is consistency and authenticity. Your video doesn’t have to be Hollywood-level—it just has to resonate.



Ready to Elevate Your Marketing with Video?


Whether you're a boutique brand or a growing enterprise, the key is consistency and authenticity. Your video doesn’t have to be Hollywood-level—it just has to resonate.


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