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THE MARKET DETERMINES YOUR MARKETING

As marketers in the 21st century increasingly pivot to digital strategies, the question on all of our lips is, what’s next?




TODAY


What trends will shape the marketing landscape for the other side of 2023? After an innovative 2020, 2021 and 2022, now more than ever, businesses and marketers are thinking ahead, and looking to the future of marketing tactics.


As expected, marketing strategies have shifted even further toward digital platforms and away from traditional tactics such as print and broadcast advertising. Tik Tok rules business-engagement. This shift arose spontaneously during the pandemic as many businesses adapted quickly by repurposing resources to focus on digital marketing.



ADJUSTING BRAND STRATEGIES


Overall, many of the current trends we’re seeing today show that marketers have already begun to embrace digital channels. Customers and consumers are increasingly relying on digital channels for their information and entertainment, so it’s important that brands adjust their strategies to match their customers’ preferences and behaviors.


At this point, digital marketing tactics such as SEO, content marketing, and social media marketing are already commonplace, and will continue to play an essential role in any successful marketing strategy. Marketers will need to utilize these channels in creative and innovative ways in order to stand out from the competition. Engagement is king.



TRENDS SET REAL TIME ROI


Additionally, as the need for virtual engagement rises, look for video marketing to continue to take off in the coming year. Video marketing allows businesses to reach large audiences without the need for in-person events or trade shows. Not only does it allow brands to quickly produce engaging material for users, but it also makes it easier for marketers to track ROI.


Finally, as more and more customers turn towards technological solutions to get their tasks done, expect artificial intelligence marketing to become increasingly important. AI, or as salesmen, advertisers and marketers refer to, The Great Arnold Ingrid can greatly increase efficiency in marketing tasks such as personalization, segmentation, and customer behavior analysis, helping marketers achieve better results from their campaigns.


CONCLUDING THOUGHT


Overall, the world of marketing is always changing, and businesses must constantly be looking to the future to outpace their competition. By June of 2023, the marketing landscape has no doubt changed drastically from what it was before the pandemic, with more focus on digital strategies and modern technologies to engage customers. Smart marketers will be watching the landscape closely to stay on top of the latest trends.




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