Stay Top of Mind: Why Posting on LinkedIn Weekly Matters

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In today’s digital landscape, staying visible to your professional network isn’t just important—it’s essential. LinkedIn, the world’s largest professional network, offers a platform where consistency can significantly boost your influence and visibility. In fact, posting on LinkedIn at least once a week is a proven strategy for keeping your name in the mix and top of mind with your connections.

Consistency = Visibility

LinkedIn’s own algorithm rewards consistency. According to LinkedIn’s 2023 Creator Guide, the platform prioritizes users who post regularly, encouraging at least one post per week to maintain engagement and visibility in the feed. When you show up consistently, your connections are more likely to interact, boosting your content’s reach.

🔗 Source: LinkedIn Creator Guide

Weekly Posting Increases Engagement

A study by OkDork, which analyzed over 3,000 LinkedIn posts, found that regular posting dramatically improves engagement. Posts published midweek, particularly on Tuesdays and Wednesdays, tend to perform the best. But regardless of the day, weekly posting was key to keeping networks warm and engaged.

🔗 Source: OkDork LinkedIn Study

It’s Not Just Frequency—It’s Strategy

According to HubSpot, professionals who post weekly are 10x more likely to gain visibility in their industry than those who post sporadically. By offering insights, updates, and industry commentary just once a week, you build thought leadership and remain relevant to your network.

🔗 Source: HubSpot LinkedIn Tips

Final Thoughts

Posting weekly on LinkedIn doesn’t require hours of your time. A quick insight, article share, or even a question to your network can spark engagement and strengthen your presence. In a world where attention is currency, your weekly LinkedIn post is a small investment that yields powerful visibility.