The Power of a Strong CTA: How One Line Can Boost Email Click-Through Rates by 371%
- BUSINESS-2-MARKETING
- Apr 15
- 2 min read
Updated: Apr 19
Email marketing continues to prove itself as one of the most reliable channels for business growth. There happens to be a couple of details that often separates high-performing emails from the rest: that is the correlation between Call to Action (CTA) engagements and Click-Through Rates (CTR).
According to WordStream, emails with a clear, well-placed CTA can increase click-through rates by up to 371% and drive 161% more sales. This single element can turn an informational message into a high-converting opportunity for your business.
Why CTAs Matter in Email Campaigns
An email without a CTA is like giving someone directions without telling them where to go next. Your CTA is the roadmap — guiding users toward the action you want them to take, whether that’s making a purchase, scheduling a call, or downloading a resource.
A study by Campaign Monitor reinforces this, revealing that emails with a single, clear CTA can increase click-through rates by up to 371%. When you reduce friction and simplify the next step, your audience is far more likely to engage.
Additionally, a report by HubSpot supports the effectiveness of CTA buttons, showing that emails with buttons rather than plain links see significantly higher conversion rates.
CTA Best Practices to Maximize Engagement
At Business-2-Marketing, we craft CTA strategies tailored to our clients’ goals. Here are a few best practices we follow:
Use action-driven language like “Book Now,” “Claim Your Offer,” or “Get Started.”
Keep it short and visible — ideally above the fold and easy to click on mobile devices.
Create urgency with phrases like “Today Only” or “Limited Spots Available.”
Use contrast and brand colors to make your CTA button stand out visually.
Conclusion
The evidence is clear — adding a strong CTA can dramatically increase your email performance. It transforms your message from informative to actionable and has the power to boost your business’s bottom line.
