Content Is Still King: Why Blogging Drives Website Traffic

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If you think blogging is a thing of the past, think again. According to a HubSpot study, companies that blog get 55% more website visitors than those that don’t. That’s not a trend — that’s a proven strategy.

Blogging offers SEO value by helping your site rank for keywords that matter to your target audience. With every blog post, you create another indexed page on your website, giving search engines more reasons to bring people to your digital door.

But it’s not just about search engines. Blogs give brands a voice, offering a place to educate, inspire, and connect. According to Demand Metric, companies that blog produce 67% more leads per month than those that don’t — making it a top performer for inbound marketing.

At Business-2-Marketing, LLC, we build blog strategies that are keyword-rich, conversion-focused, and aligned with your audience's questions. When people search for answers — your blog should be where they land.

More traffic. More authority. More opportunity. Blogging still works — and it works incredibly well.

Conclusion

In today’s fast-moving digital world, attention is currency. Visual content not only grabs that attention — it keeps it. With engagement levels 650% higher than text-only posts, imagery isn’t just a creative add-on, it’s a strategic must-have. At Business-2-Marketing, we combine data-driven marketing with visual storytelling that gets results. Let’s create content that doesn’t just blend in — it stands out.